Brand identity and digital presence for Lucía, a woman-owned goat cheese company with a farm open to the public in Juncos, PR. In collaboration with Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Ann Salman. 

Lucía’s prioritization of quality over quantity, its family-founded Puerto Rican heritage, and its emphasis on locality and farm-to-table practices all make the brand special and distinct. Using Puerto Rican foliage as a visual motif, we developed a visual identity that reflects Lucía as a fun, bold, and family-oriented company. 

Strategy

To accomodate Lucía’s expansion, we positioned Lucía as the main brand, with its cheese products and farm experience under two sub-brands: Queso Lucía and Quesería Lucía.